Disney wanted to announce their Cars movie with an interactive installation in Shopping Iguatemi, in Sao Paulo, Brazil.People who went there could watch the movie trailer and get to know the main characters.
The installation consisted in 2 displays: a touchscreen and a para-holographic. From the touchscreen, people controlled what they were seeing in the para-holographic display, either it was the trailer or the 3D view of the characters.
Challenge: deadline to match the movie release was 3 days.
Labels: flash_programming
